Meta Integration

The Meta Integration in the Fish Wishlist app makes it easy to track and use wishlist actions on Facebook and Instagram for effective marketing.

With just a few clicks, you can set up tracking for “Add to Wishlist” events, which helps you reach customers on social media based on what they love.

Key Benefits

1. Track Wishlist Events: Automatically sends “Add to Wishlist” data to Meta, which you can use to create ads for Facebook and Instagram. This includes:

   • Product IDs: Tracks which product was added to the wishlist.

   • Product Names: Captures the item name for better reporting and targeting.

2. Simple Setup in Admin Settings: Meta tracking is pre-enabled in your app's admin settings, so it's ready to go right away. For stores with custom tracking, you can easily turn off this feature if needed.

How It Works

1. Easy Configuration: By default, Meta Integration is switched on. You can go to Admin -> Settings to verify it or disable it if your store has another tracking setup.

2. Tracking in Action: When a customer adds an item to their wishlist, Fish Wishlist sends the “Add to Wishlist” event directly to Meta with all the details.

3. Verify with Meta Pixel Helper: Use the Meta Pixel Helper Chrome extension to confirm tracking is active. If the pixel isn’t detected, check your store’s theme and ensure custom scripts are enabled.

Example Data

• Product ID: Sent with the event as content_ids.

• Product Name: Captured as content_name for easy identification.

Troubleshooting

• Already Have a Pixel? No problem. Just turn off the Meta Integration in settings if your store has its own tracking solution.

• Extensions Not Detecting: If there’s an issue with detection, double-check that tracking is enabled in your store theme settings.