> For the complete documentation index, see [llms.txt](https://wishlist.nativeappco.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wishlist.nativeappco.com/integrations/ga4-integration.md).

# GA4 Integration

This data provides valuable insights into customer preferences and lets you see which products are popular with your audience.

### Key Benefits

1. **Track Wishlist Events in GA4**:\
   Automatically captures “Add to Wishlist” actions and sends them to GA4 for reporting. Track events such as:
   * **Product ID**: Identifies specific products added to wishlists.
   * **Product Name**: Records the product name, making it easy to track which items customers are interested in.
2. **Hassle-Free Setup**:\
   GA4 tracking is enabled by default, so you can start monitoring wishlist activity in GA4 without any additional setup. For custom tracking needs, you can disable this feature anytime.

### How It Works

1. **Automatic Tracking Setup**:\
   Fish Wishlist has built-in GA4 event tracking for “Add to Wishlist” events, which is turned on by default. You can verify or modify this in the app’s admin settings if necessary.

   <figure><img src="/files/Pjtw1h3VarG3m4OVXtl7" alt=""><figcaption></figcaption></figure>
2. **Data Captured**:\
   Each time a customer adds a product to their wishlist, Fish Wishlist sends a GA4 “add\_to\_wishlist” event with product details. This makes it easy to monitor which products are popular across your site.
3. **GA4 Reporting**:\
   Access your “Add to Wishlist” events in GA4 to analyze customer interests. You can also use these insights for retargeting or promotional campaigns.

### Example Data Sent

* **Event Name**: `add_to_wishlist`
* **Product ID**: Tracked as `item_id`
* **Product Name**: Captured as `item_name` for easy identification.

### Troubleshooting

* **Existing GA4 Setup**: If your store already uses a custom GA4 setup, you can disable Fish Wishlist’s GA4 integration in the settings.
* **Missing Product Data**: If product information doesn’t show as expected in GA4, double-check that the app's GA4 integration is enabled and that your GA4 setup is configured to accept wishlist events.